BEAUTIFUL CHANGE – SUSTAINABILITY OUR WAY

BEAUTIFUL CHANGE – SUSTAINABILITY OUR WAY

As Oriflame celebrates its 50th year, it also marks its ongoing commitment to sustainability with its Beautiful Change campaign. We spoke to Oriflame’s Vice President of Sustainability Antonia Simon-Stenberg to find out more.

1. WHAT DOES THE BEAUTIFUL CHANGE CAMPAIGN MEAN TO YOU? 
I’ve always believed that you should be able to look and feel gorgeous without harming the planet – that beauty is far bigger than the way you look, that it’s about the way you act!

This philosophy is at the heart of Oriflame’s Beautiful Change campaign. It’s about the small changes we make in our lives to help the world become more beautiful. It’s about the changes Oriflame is making, and has been making for the last 50 years. And it’s also about sharing the stories our 3 million-strong community to inspire others to do great things too.

2. WHY IS THIS CAMPAIGN SO IMPORTANT TO ORIFLAME? 
We’ve been doing good things for a long time – it’s in our company DNA. What we haven’t done, is talk about it.

Beautiful Change is a way for us to start telling all the amazing stories we have from around the world that contribute to making the world a better place. From creating opportunities for people to improve their lives and bringing beauty and wellbeing to the many, to giving back to local communities and nature. We have so much to share!

3. WHAT IS ORIFLAME’S ULTIMATE GOAL WHEN IT COMES TO SUSTAINABILITY? 
Our long-term goal is – and has always been – to become a sustainable company. But we know we have a long way to go, and are committed to getting there! Every day we’re taking steps in the right direction.


4. TELL US ABOUT SOME RECENT HIGHLIGHTS THAT HAVE TAKEN ORIFLAME CLOSER TO THAT GOAL. 
We want to care for our oceans, so we’ve banned plastic beads from all of our products. Our rinse-off products within our Love Nature range are all biodegradable too, so you can use our products without having to worry about harming our oceans.

We also love our planet’s forests: 99% of our catalogue paper comes from credibly certified forests and all our paper packaging is FSC certified. These small steps contribute to conserving our planet.

And we love the air we breathe, so we are committed to reducing our CO2 emissions by 50% by 2020, and I’m proud to say that we’re on track to meeting this goal!

And finally, this year, through sales of Tenderly Promise, we donated €1 million to World Childhood Foundation.

5. HOW CAN OUR READERS GET INVOLVED? 
Any change, big or small, can make a big difference to your local community or the planet. It doesn’t need to be complicated. Just think of the huge impact we can make, if all 3 million people that are connected to Oriflame make a small change for the better. There’s no limit to what we can do!

6. HOW CAN WE SEE WHAT OTHER PEOPLE ARE DOING? 
We want to recognize and celebrate the changes people are making, but to do so we need to hear about them! Sharing a picture on Facebook and Instagram with #BeautifulChange and tagging @oriflame means we can find out who the heroes are in our community. Check out this hashtag to discover other heroes too.

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